Mass Effect 3 is one of Biowares soon to be released digital games, along side Dragon Age 2.
Mass Effect 3 will be a science fiction RPG.
Before announcing the release of the game, Bioware uploaded pictures of Data Matrix Barcodes or QR codes on their facebook page.
The first translated into binary code which is the atomic weight to iron -128.5 and is the lowest temperature ever recorded on earth. This clue was about the location of the game, on earth.
The second QR code translated to the ULR for MI6. This was another clue about location, the UK.
Bioware then released a teaser trailer http://www.youtube.com/watch?v=Rp9Pki1eR7A featuring a man firing a rife from a tower. This trailer was to announce the fact that Bioware were going to announce their new game at the Spike Video Game Awards.
The full trailer was then announced http://www.youtube.com/watch?v=9WcQvjTcxY0&feature=related showing a British man shooting a rifle from Westminster clock tower.
